The Offecct Prize has been established in order to reward a young promising architectural student at the School of Architecture at KTH, Royal Institute of Technology in Stockholm, since the company Offecct wishes to promote the next generation of architects. The jury, headed by Thomas Sandel together with Jannice Johansson of Tengbom, Mark Isitt and Anna Pang, this year decided to give the Prize to a young Italian student, Valentina Soana for her project Ornamental Hypertrophy. See her own explaination below.
”The proposal ”Ornamental Hypertrophy” is a challenging and inspiring project. It reconsiders the traditional architectural concepts such as ornamentation, geometry and space, and the presentation material deftly conveys a vision of an enchanting architecture. The project’s location and program is an expansion of an existing structure in San Lorenzo in Rome. The new building serves as an art center and is an extremely complex spatial and physical design. Like an organism with a colored surface, it moves between, in and around the existing buildings. With full control over the situation, the tools and the creations, the creator created qualities that challenge and discuss what architecture can be.
|CEO Kurt Tingdal and co-owner Anders Englund of Offecct. Kurt tell the success story of the company and Anders explains why they give a prize to a student of architecture - design & architecture has to work together as a whole|
|Ted Hesselbom, director of Röhsska Museet already on vacation. Patrik Persson from Offecct and Peppe Bergström of Konsthantverkarna|
|Eero Koivisto and Luca Nicetto, two of the prominent Offecct designers|
|Jannice Johansson of the jury reads the nominees and motivations|
|All except one of the nominees made it to the event|
|The winner of the Offecct Prize 2011 is Valentina Soana with the project "Ornamental Hypertrophy|
|The winner explains her intricate work|
|Monica Förster and Sanna Gebeyehu|
|Kurt Tingdal in conversation with Margareta Bisset, out on her last job mission from TMF, before entering retirement tomorrow, and grand-old-man Bertil Arwidson in the design business.|