Bevistade i torsdags ett fint möte mellan historia och samtid då
Swedese i samarbete med
Märta Måås-Fjätterström öppnade en utställning kring en gemensam nämnare i
Claesson Koivisto Rune. Trion har designat en matta för Märta Måås-Fjätterström i ny röd färgställning som invigdes med trevlig cocktail i Swedeses Showroom på Narvavägen i Stockholm. "Här står jag på en matta vars
producent startade för snart 100 år sedan, och Swedese inledde sin bana för ca för femtio år sedan. Femtio år senare ungefär kom vi, och i dag firar vi vårt samarbete." inledde Mårten Claesson sitt tal, och fortsatte berätta om hur mycket han idag uppskattar traditionen och identiten, det djupa hantverkskunnandet - såsom väverskornas färgkänsla och fingerfärdighet - och refererade till ett tillfälle för några år sedan i Milano, då de gjort en produkt för store Cappellini. Allt de ville var att vara internationella killar, del av världen, och så fick de beröm av Cappellini för att de var just så svenska. Inget som de ville höra då, men idag är perspektivet annorlunda. Trevlig mingelkväll, Peter Jiseborn presenterade vikten av oväntade möten på ett sympatiskt sätt och Märta Måås-Fjetterströms VD Angelica Persson instämde i hur angeläget det är att ta med historien in i samtiden.
Two traditional Swedish companies, Märta Måås-Fjätterström (100 years) and younger Swedese (50 years), unite around a unique exhibition featuring Claesson Koivisto Rune, who have designed products for both of them. Went to the opening at Swedese show room on Narvavägen i Stockholm the other night, where we also could see the new red carped produced by Märta Måås-Fjätterström, a continuation of the carpet Pixel, which Claesson Koivisto Rune designed for the a few years back, where the colours were a graphic adaptation of special sound waves ( from the ocean if I remember right in their first grey version). Anyway, we see more and more examples of established designers, working with respect and joy with traditional companies. As for Swedese, one of our strongest contemporary furniture design companies, they have a long standing collaboration with Claesson Koivisto Rune, especially with Mårten Claesson, who is behind several of their success story furniture.
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| Mårten Claesson in his inaurating speech, talking about his respect for tradition and craft skills, and being proud today for percieved as Swedish, although a few years back, he was anxious to belong to the international guys |
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| Mårten Claesson with mother Christina Runbro |
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| Swedese boss Peter Jiseborn togheter with Christina Lund of Form magazine |
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| Winnie Fejne, former diplomat with friend Irit Dagan, cultural attaché of Israeli Embassy with Mårten Claesson |
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| New red carpet produced by Märta Måås-Fjätterström, designed by Claesson Koivisto Rune |
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| Vases by Claesson Koivisto Rune, designed for Gallery Pascale |
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| Gran Turismo, elegant sofa inspired by sports cars from the 50's |
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| Amazing skilld by the ladies weaving the carpets as they interpret the colours. Just as I took the phot a ray of sunshine hit just the ligt blue spot. |
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| Designer Pia Wallén and Peter Jiseborn, CEO Swedese |
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| Angelica Persson, CEO of Märta Måås-Fjätterström |
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| Clara Block Hane, writing all the captivating texts for Swedese, together with Cecilia Ask Engström of TMF |
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| Italian hyped designer Luca Nichetto, here with Swedish girlfriend and hard working gallerist Pascale Cottard Olsson |
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| Richard Prime, nowadays working with Swedish Form with our new webbsite on Swedish design and girlfriend Frida Jeppson, working for Form with a passion for good design critisim |
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| Attractive installation of some of Swedese Icon products, among them Claesson Koivisto Rune's recent Olive chair parts, forever changing shape |
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