Strategimöte med Forms styrelse

Juni är konferensernas tid. Stimulerande och effektivt att sitta en hel eftermiddag och diskutera ett enda ämne: Forms kommersiella utveckling, med styrelsen i vårt nybildade bolag Mandelgren Magazine AB. Summera första halvåret, titta på alla siffror och blicka framåt. Härligt att vi kunde vara hemma hos våra andra delägare Provisa, Christina och Staffan Lund, som bor invid vattnet på Lidingö. Att sitta och njuta av naturen och samtidigt planera. Vår viktigaste uppgift är att se hur vi kan göra Form till en lönsam tidning, hur vi kan attrahera fler läsare/prenumeranter, fler annonsörer och nå ut bredare internationellt. Tiden och budgeten är tajt, engagemanget och arbetsviljan stor, utmaningarna många, men nu har vi lagt mera resurser och kraft på Form än någonsin. Vid dagens slut kände vi oss peppade och på väg. Givande när alla kompetenser kan paras ihop.

In order to make a commercially successful magazine, there are many competences, challenges and people who need to be involved in the process. The board of our Form magazine, Mandelgren Magazine AB, the company Svensk Form has created together with the other co-owner Provisa Sverige AB, as publisher of our joint magzine Form, got together yesterday for a day to discuss the present situation and future strategies to reach more readers in Sweden and internationally as well as more advertisers. We have now fueled our engines for further hard work. Do start your own subscription here and now!

Mandelgren Magazine AB - the board - from the left Christina Lund, Staffan Lund, Linnea Lindahl, Lotta Lundén and our chairman Anders Malmsten

Quite pleasant environment for engaged discussions on Form's development

Mandelgren Magazine Meeting

Increased distribution, in Sweden and abroad, more subscribers, marketing strategy and improved economy are the main challenges for the newly created publishing company Mandelgren Magazine AB, that Svensk Form has started together with Provisa, the former publisher of Forum. Of course we can't help but discuss content and direction of the magazine Form itself as well, since we all share the passion for it, but this is mainly a question for the independent editors and the editorial council that we are also creating. The other day we had our very first meeting, and we are all so involved, that the meeting went on for several hours full of enthusiasm, new plans and ideas.  I even forgot to take out my camera to share a photo with you of our new board:  We are lucky to have a Chairman, coming directly with knowledge from the publishing world Anders Malmsten - Bonnier International Magazines. From our Partner Provisa's side Staffan and Christina Lund, and from Svensk Form our board memeber Lotta Lundén, economist and experienced board member of several companies. Linnea Lindahl and I from Svensk Form office. The name Mandelgren simply comes from the founder of Svenska Slöjdföreningen, The Swedish Industrial Design Society (today Svensk Form) in 1845, Nils Månsson Mandelgren. He is also the man who founded a drawing school, which later resulted in Konstfack, the Royal University College of Craft and Design.