You have to be more proud of your high genera quality of design in everyday life, the functional basis and the historical heritage, was the conclusion made by Susanna Barrett, former creative director at BVD, graphic designer born in Canada and having lived in Sweden many years, ENJOY IT, BE PROUD OF IT. JUST LEARN TO PACKAGE IT AND TO COMMUNICATE IT BETTER. She considered our humble "jante" attitude both as a drawback and as an asset. So true, so true. Design as a driver and modern competetive weapon, was the theme of the friendly and lively evening, organized by International Advertising Association Sweden at Svensk Form Wednesday night March 23. Henrik Otto and I gave each a presentation on our view, very similar, on the strength of our historical heritage, at the same time the need to look forward. I was asked to talk for 25 minutes, but felt it would not work under this informal circumstances. Better with open discussion. More photos can be found directly on the IAA webb A really nice meeting, perfect format for discussion and get-together.
Henrik Otto, Senior VP Global Design at Electrolux
Anna Blomdahl, project manager Design S, 17 Swedish Designer and also now Ung
Designer Oscar Magnuson and the organizer of the evening Robin.. share the same view and glasses, design Oscar Magnuson of course