Det drar ihop sig till Milano

Nu knyter vi snart ihop säcken till Milano. Intensivt arbete i slutspurten här med allt praktiskt som återstår. Pressmeddelande gick ut i veckan, läs hela på www.svenskform.se . Välkomna till Swedish Love Stories i Superstudio Píu, 27 Via Tortona mitt i händelsernas centrum under den gigantiska designveckan i Milano 12-17 april. 120.000 besökare kom i fjol till Superstudio. Kom och slå er ner runt köksbordet i ladan, vila en stund på någon av skärgårdsgradängerna eller uppe på balkongen på de återbrukade textilmöblerna. Temat Swedish Love Stories öppnar för flera tolkningar - kärleken till materialen, platserna och människorna bakom produkterna, ja hela tillkomstprocessen. Anspelar också på de svenska klichéerna förstås. I år har vi Västra Götaland i fokus

Come and se our exhibition Swedish Love Stories at Superstudio Piu in the midst of Zona Tortona in Milan during the hectic design week April 12-17. You can register directly on their webb page to skip the lines www.superstudiopiu.com  You know that all the fun at a party takes place in the kitchen, so we welcome you directly to our kitchen table, in the floating barn, created by industrial design company No Picnic. You can also   rest on one of the outcrops in our stylised archipelago or up on the balcony on recycled textile furniture. The theme of Swedish Love Stories is open to several interpretations; the love of materials, places, the people behind the products and perhaps even the creation process as a whole. Come directly into the heart of Västra Götaland.

EXHIBITING DESIGNERS AND COMPANIES

Among this year’s companies you’ll find Ateljé Lyktan, Bsweden, Dala Ledstång, Huawei, Garden Attitude, Gemla/Tengbom, Gärsnäs, Horreds, Kasthall, Månses, Nola, No Picnic, Olby Design, Pappelina, Skargaarden, String, Support Design and Volvo Trucks. In addition there are over twenty individual designers such as Alexander Lervik, Anna von Schewen, Broberg & Ridderstråhle, CKR, David Taylor, Designstories, Kerstin Sylwan & Sara Danielsson, Elisabeth Björkbom, Fredrik Mattson, Jeanette Lennartsdotter, Johan Carpner, Karlsson & Björck, Katrin Greiling, Malin Månses, Marcus Johansson, Mia Cullin, Marie Dreisman, Maria Westerberg, Monika Gora, Roberto Cardenas, Thomas Bernstrand and Thomas Malmberg.

Västra Götaland is represented by Anna Elzer Oscarson, Annika Svensson, Almedahls, Brikolör, Carina Cresta, Fredrik Färg, F.O.V. Fabrics, Fulo (Olof Nordenson and Ulf Jevin), Guldåker Snickeri, Josefin Strid, Josefin Wiel Fredén, Karl-Oskar Ankarberg, Kristina Sahlqvist, Little Red Stuga, Maria Sandberg, Modern Times (Rasmus Malbert and Johannes Tjernberg), Nudie jeans, Oxeon, Pamela Lindgren, Sami Kallio, Staffan Holm and Inredia. The cultural office of the Region Västra Götaland leads the project. Selection and concepts: Ulf Linder, White Architecture, Anna-Stina Lindén Ivarsson, Svensk Form Väst and KVHC- The Craft Center.

 

The collaboration between Gemla and Tengboms is a true Love Story from Sweden as you can see here in a photo taken at the world expo in Shanghai. You are welcome to come and sit on this bench in Milan.