Fru Form: Hur kan svensk design bli mera konkurrenskraftig internationellt?

Verkar som om mitt blogginlägg försvunnit i etern, om den kväll som arrangerades i Svensk Forms lokaler i onsdags av IAA - Inspring Excellence in Communicaitons Worldwide. Ett internationellt nätverk av bl a kommunikationsbyråer och företag som träffas kring olika ämnen och mingel. Kvällens tema handlade om Svensk designs internationella konkurrenskraft, och Electrolux designchef Henrik Otto, tillsammans med mig hade inbjudits som talare och sedan en fortsatt diskussion med publiken och inbjuda presentatörer som Susanna Barrett tidigare BVD och Oscar Magnuson, designer. Foton från kvällen ligger redan uppe på www.iaasweden.com

You have to be more proud of your high genera quality of design in everyday life, the functional basis and the historical heritage, was the conclusion made by Susanna Barrett, former creative director at BVD, graphic designer born in Canada and having lived in Sweden many years, ENJOY IT, BE PROUD OF IT. JUST LEARN TO PACKAGE IT AND TO COMMUNICATE IT BETTER. She considered our humble "jante" attitude both as a drawback and as an asset. So true, so true. Design as a driver and modern competetive weapon, was the theme of the friendly and lively evening, organized by International Advertising Association Sweden at Svensk Form Wednesday night March 23. Henrik Otto and I gave each a presentation on our view, very similar, on the strength of our historical heritage, at the same time the need to look forward. I was asked to talk for 25 minutes, but felt it would not work under this informal circumstances. Better with open discussion. More photos can be found directly on the IAA webb A really nice meeting, perfect format for discussion and get-together.