måndag 4 april 2011

Form launch party i London

Och så ännu en Form-resa. I torsdags kastade vi oss iväg igen, nu med London i sikte. Några hundra brittiska arkitekter, designer och vänner letade sig ner källaren till the Gopher Hole i Londons coolaste eastområde, som vår AD Cissi Lindgren hade ordnat. Musik, pure green drinks och Form live samt i bild på väggarna. Skön stämning långt in i natten. Tyvärr var jag lite för dålig på att nyttja kameran. Glömde helt enkelt bort att fota, så upptagen av att mingla och prata med alla.

Last Thursday, some 200 British designers, architects, PR people and friends of new Form, gathered deep down in the Gopher Hole, under a Mexican restaurant in the East End of London. A cool space for cool people and cultural events, which our AD of Form, Cecilia Lindgren managed to arrange for the launch in London of Form, magazine for Nordic architecture and design, now in English!

Editor-in-chief Daniel Golling

Form AD Cecilia Lindgren chats with Polish Anka Pietrzyk-Simone, head of communications at Lovegrove studios- Anna was keen to help us prepare for our upcoming visit to Poland in May

Daniel Golling togheter with Mela, young Swede studying media and communication in London, who came to help us with the arrangements, Thank you Mela!

Efficient PR ladies and friends, unfortunately I did not take their names, but both work with many Swedish and Scandinavian companies, as buyers and with PR and communications for i.e Ittala

My son Fredrik, who lives and works in London, to the right, with his room mate Thomas Elfving, opened up their flat for the Swedish invasion for a couple of days 

Inga kommentarer: