The National Swedish Tourist promotion organisation, VisitSweden, is very active in England and London. Their nation branding concept of course is aimed towards enhance the image of Sweden even attract more British visitors to Sweden. Food, fashion, design and lifestyle are of course efficient tools in this work. We had a meeting to see how we can find synergies and collaborate in an optimal way in the fall during the London Design Festival week. Congratulations to a great job you are doing in London!
Karin Ericsson from Stockholm head office, working with nation branding, Semmy Rulf, director of VisitSweden London, and to the right Sofia Kinberg focusing on the VisitSweden UK campaign.
Right around the corner of the Embassy you can find the shop Totally Swedish, with all the necessary Swedish food ingridients you might long for while living abroad