lördagen den 29:e januari 2011

10 companies in one Etage at Rosenlundsgatan


Det har blivit ett riktigt designkluster uppe vid Rosenlundsgatan i Stockholm. Häromdagen öppnade ett nytt premanent showroom, Etage1, med 10 producenter i en gemensam utställning. Det firades med fest arrangerad av Trendgruppen. Sympatiskt att utställningen var gjord så att alla företag och produkter var blandade i gemensamt skapade miljöer, i stället för sedvanligt separata varumärken. Alla frontade med Etage1, och det egna varumärket var underordnat. Gestaltningen var gjord av inredningsarkitekt Elisabeth Ahlbom.  Producenterna är: Aspeqt, Hess, Kirsch Scandinavia, Kährs, Ljungbergs textil, Morgana, Officeline, Swedstyle, Väveriet. Adressen är Rosenlundsgatan 40, 1tr, Stockholm, www.etage1.se 
Yet another showroom has opened on Rosenlundsgatan in Stockholm, Etage1, where 10 producers have made a joint venture and a joint exhibition, mixing the separate brands into a common environment. Open to the public daily, and especially active of course during the Stockholm Design Week 7-12 February.

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Stefan Nilsson, Trendgruppen, acting host for the party, welcomes Kerstin Sylwan, our editor of www.savingtheplanetinstyle.se


 Kirsch Scandinavia
  Mitab - members of Svensk Form Company Pool - brothers and owners Peter Torstensson and Marcus Torstensson


TMF congratulates with "non trendy" flower to Peter Torstensson

Sanna Gebeyehu wasn't too keen to be photographed. Very busy to get everything ready with her seminar series "hello" for the furniture fair on the importance of meeting. Finger to you too dear Sanna!

We liked the red and organge bar tables - more colour please!

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Mats Molander of Hess with cool german designer Jozef Legrand lamp

All the brands joined in under the common show room name ETAGE1

Ola Rune of CKR together with Helena Linden of Stockholm Furniture Fair

Titti Liljegren and Anne-Marie Linghammar of Ljungbergs Textile company, dressed in fantastic patterns by Viola Gråsten from the 50's - you can't miss them!



Interior Architect Elizabeth Ahlberg designed the exhibition, here in conversation with Kerstin Berg

Irresistible 

Style coordination - hair and skirt

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