Svensk Form is now entirely focusing on internationalization. As ambassadors for Swedish Design abroad and just as important to bring the international design to Sweden. One part of this work is to try to identify all the ministries, authorities, organisations and other bodies who are working with export, nation branding and cultural exchange related to design. Quite an undertaking. We clearly need a common action plan in order to succeed! Show, don't tell is one of our mottos.
internal notes on white board while trying to identify Swedish entities working with internationalization with relevance for the design sector - how can we unite around some specific issues? Our challenge is also to move on with exhibitions and events in real life - at the same time as we participate in the overall discussion and policy making. We can't just sit and wait for yet another study or strategy.